Judul : The Power of Word of Mouth Marketing
Penulis : Sumardy dkk
Penerbit : Gramedia
Cetakan : 2, 2011
Tebal : 242 Halaman
Daftar Isi :
1. Petunjuk dari Tuhan untuk Para Pemasar
2. Advertising vs Womm
3. Word of Mouth Marketing
4. Womm-T Customer do the Talking
5. Womm-P Customer do the Promoting
6. Womm-S Customer do the Selling
7. Mencintai Negative Word of Mouth
8. Mengubah NWOM menjadi PWOM
The Power of Word of Mouth Marketing
Author:
Rafif Amir
Genre:
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