Penulis : Stan Rapp & Tom Collins
Penerbit : McGraw Hill
Cetakan : 1987
Tebal : 278 Halaman
Daftar isi :
1. Problems and Challenges in Today's Marketplace
2. The Essence of the MaxiMarketing Solution
3. Maximized Targeting: Prospecting for Your Best Consumers
4. Maximized Media: The New Embarrassment of Riches
5. Maximized Accountability: Proving that It Works
6. Maximized Awareness Advertising: Appealing to the Whole Brain
7. Maximized Activation: Better Sales Promotion and More Inquiry Advertising
8. Maximized Synergy: Double Duty Advertising
9. Maximized Linkage: Encouraging Interested Prospects
10. Maximized Sales fro Share of Mind and Customer Database
11. Maximized Distribution Through Multiple Channels
12. What Happens Next?